Why google alerts

Sprout Social goes beyond just keyword alerts. It offers tools for scheduling and publishing social media posts. Brandwatch is a consumer intelligence platform that offers keyword tracking and analytics, with both historical and real-time data. Track how topic trends have changed over time and break down conversations into subtopics to look for relevant niche or long-tail keywords. You can even dig deeper into sudden changes in mention volume and see what caused the change, such as a sudden spike because of a viral tweet.

Brandwatch24 is designed more for teams and larger businesses than for small businesses or individuals. In addition to the social media and news sites, Meltwater also monitors print media, videos, and podcasts for discussions of your company or keywords. The company has a mobile app so you can track your results from anywhere. Sign up for email alerts and mobile notifications for when your keyword is mentioned. Meltwater includes features for campaign planning as well as keyword monitoring and may be too expensive or unnecessarily extensive for small-medium businesses.

SEO is time-consuming. Even once you publish a great article, it can take around 10 weeks to see traffic build up from backlinks. But Google Alerts enables you to speed up this process. Topic-based alerts can help generate ideas and speed up the brainstorming process. Monitoring for backlink opportunities can help you build more links without waiting for other sites to link to you of their own accord. By using Google Alerts for marketing, you can cut down the time it takes to see value from your content.

SpyFu Google Alerts email result Since the writer already mentioned your company, adding a link to your page takes relatively little effort, especially for a blog post. Quora discussion result in Google Alerts When you see questions within your field of expertise, jump in and answer.

Type in the name of your company. Right away, you can see a preview of current results. To schedule recurring alerts, type in your email address, and choose how often you want to receive emails. Repeat steps two and three for the name of your product or C-suite executives or other terms you want to track. Next, you can add filters to watch for guest-post opportunities: Set up alerts for your top keywords and for phrases indicating blogs are looking for guest posts.

Check your alert results regularly and update excluded domains as needed. New Content Ideas Google Alerts is also an excellent tool for finding new content ideas and potential keywords to target.

How to Set Up Google Alerts for Content Ideas The setup process for generating content ideas is similar to setting up industry news alerts, but the filters will differ depending on your goals. Finally, set up alerts to watch for topic-based content ideas: Choose several overarching topics related to your industry and area of expertise. Set alerts. Monitor discussions to see what issues people are bringing up in your field that your content could address.

How to Set Up Google Alerts for Industry News To monitor industry news, use the filter settings to narrow down the types of information and current conversations you see: Set up alerts for competitor names, the names of C-Suite executives, and top industry keywords.

Change the filters for each keyword, depending on the type of result you want to track. Social Mention: Free Social Mention by Brand Mentions is an easy-to-use tool that searches news and social media sites for your keywords. Social Searcher results for SpyFu Filter the results by post type or source to narrow your search. It is therefore a very useful tool for companies , professionals, politicians and media exposed people. For example, if Google indexes a link that talks badly of you or your brand, you can act immediately and understand how to clean up your reputation and prevent crisis management plan.

Once you enter the search query, Google Alerts gives you the opportunity to customize the settings to refine the results. To set up Google Alert , start by selecting how often you want to be notified of new reports. If you want to be alerted urgently, choose As soon as possible; otherwise set at most once a day or at most once a week. Then indicate whether to show results from all sources or only from certain search operator sources Google News, Blogs, Web, Videos, Books, Discussions, Finance.

As you can see, Google News Alerts does not include monitoring of social media , which means cutting out of your monitoring strategy a very useful tool to probe customer sentiment. Do you want to spy on your competitors and their strategies? At this point specify the language and the geographical area and choose the amount of alerts you want to receive. Finally, before confirming by pressing the Create Alert button, type the email address to which you want the alerts to be sent.

As you type in the keyword you want to track, Google displays, in real time, a preview of the results corresponding to your query in the area below the search box. To create a Google Alerts , once you have set all the parameters that allow you to customize the results, press the Create Alert button.

From now on, every time Google finds results relevant to the keyword set, it will send you an email with all Google notifications. Keep in mind that what you find on Google. If you are not yet logged in to your Google Account, enter your email address and password on the login page and click Next.

Following Influencers : What key figures in an ecommerce business's field are saying is valuable for identifying trends early. Stay Up to Date on Industry Developments and Technologies : Keep an eye on what is new in the market and what technologies are evolving.

Customers will appreciate a provider that maintains expertise in their field by knowing the latest developments. Optimization Strategies For Configuring Google Alerts Google alerts has the potential to overwhelm with irrelevant information if the search criteria is too broad.

Here are some methods to help filter out noise from the results: Specific Words : Quotes "" are the first stop for improving results. Putting quotes around a term lets Google know not to look for permutations. For example, searching for market will also find markets and marketing. Searching for "market" will only return "market". Google reviews are an effective gauge, as are customer feedback surveys.

But if you want a full picture, you should consider using Google Alerts, as well. Google Alerts provide you with an easy, free way to track significant mentions of your business online. Literally, any topic.