Slogans are supposed to highlight your brand image and be memorable. It is believed that a phrase with meaning strikes more of a chord with the customer than just the brand name alone because a good slogan not only gives the customer a commitment but tells them what the brand stands for. Here are the reasons why slogans are so important in marketing:. When you build up a powerful marketing phrase it gives a precise picture of what your business is about and the motto turns into an essential piece of your company.
Brand Positioning and Recognition: A unique logo, catchy slogan and the brand name are the three key components of brand identity. While the company that owns Kay—Sterling Jewelers—markets their jewelry toward women, the company faced a lawsuit from hundreds of female employees in Employees claimed the workplace fostered a culture of sexual harassment and discrimination. You may also like: Biggest recipients of federal funds in every state.
Geico originally started in as a company for federal employees; the initials stand for Government Employees Insurance Company. Disneyland opened in Anaheim, Calif. Walt Disney, creator of Snow White and Mickey Mouse, wanted to create a place where parents and kids could have a good time—and be happy—together. A decade later, Disney announced he would create Disney World in Florida. Unfortunately, he died before the theme park in the Sunshine State was finished, but both Disney locations remain popular destinations with families.
You may also like: Jobs that might not exist in 50 years. William S. Harley-Davidson is not only selling motorcycles—their brand is all about adventure and personal freedom.
The motorcycle maker is so iconic that Barbie even made a special-edition doll in their honor. Dunkin' Donuts opened in in Massachusetts. Founder Bill Rosenberg wanted to offer customers something simple to start their day: hot coffee and tasty donuts.
Capital One started out as a credit card company in , and the catchiness of its slogan helped it become a recognizable brand. It is now one of the top 10 banks in the U. Jackson, Alec Baldwin, and Jennifer Garner have made appearances in their commercials.
You may also like: Recognizing the faces on the world's most traded currencies. Before people could find a company online in seconds, they turned to the Yellow Pages. The thick book which is now a website contained listings of phone numbers and addresses of local businesses. Their tagline referenced the company's logo, which was two fingers drawn like legs, and encouraged users find what they needed by phone instead of on foot. Steve Jobs and Steve Wozniak founded Apple in , and they wanted to stand out in the personal computer market.
You may also like: Most common jobs in America years ago. It's probably not true that Roosevelt actually said the famous line, but the slogan stuck and is still printed on the packaging today. Subway is the largest chain of submarine sandwich shops in the country. In , there were 16 locations in Connecticut; today there are more than 40, franchises worldwide.
Customers get made-to-order sandwiches, salads, and more with ingredients that stay true to their motto: fresh meats, vegetables, and breads are always on the menu.
Initially created for women in , the men's version of the fragrance Old Spice hit the market a year later. You may also like: Cost of gas the year you started driving. Featuring many celebrity athletes in its ads over the years, Nike ran a commercial starring the controversial NFL player Colin Kaepernick for the ad's 30th anniversary—generating a massive buzz and receiving support from younger audiences.
While the slogan is linked with athletic performance and personal choice, it has a morbid influence. Nintendo has been around since the late s, but the company got into the video game business when they started distributing the Magnavox Odyssey in and their own system a decade later. You may also like: 50 company logos, then and now.
Sanders was an integral part of early advertising campaign. By the time he died, Sanders and his phrase made KFC one of the most recognizable brands. Recent ads for the fast food giant continue to feature the Colonel, although these days he's been portrayed by celebrities ranging from Darrell Hammond to Reba McEntire.
Coca-Cola started touting happiness alongside their sodas in The slogan promoted issues like peace in the Middle East and supported anti-bullying efforts. You may also like: best community colleges in America.
L'Oreal wasn't just selling makeup so women could look good for someone else, they were selling the importance of a woman's choice to buy what she wanted simply because she wanted it. Camera company Kodak debuted in the late s, offering products that gave customers the ability to create tangible memories of moments in their life. In , film lovers made a pilgrimage to the world's last Kodachrome-processing location—Dwayne's Photo in Parsons, Kan. Two years later, Kodak filed for bankruptcy, but the brand continues to be licensed for camera products.
You may also like: Best value big colleges in America. Created by Kellogg in the late s, Rice Krispies' slogan first referenced the noise the breakfast cereal made after being doused in milk. In , the cereal's cartoon mascots: Snap! Jaguar started making luxury cars in the s. Their slogan advertised a car that offers Jaguar's particular blend of stylishness, comfort, and speed.
What makes FedEx, FedEx? It defines company objectives and how you go about fulfilling them. It should be pretty straightforward and concise. And it should use specific language to outline how and why you do what you do.
Take Dove. Dove invites all women to realize their personal potential for beauty by engaging them with products that deliver superior care. Immediacy doesn't necessarily mean that the slogan will inspire consumers to run right out and buy your product.
It does mean, however, that your slogan has an immediate cognitive impact. It forces your audience to "stop-and-think" after exposure as a necessary first step toward remembering your slogan promise. A good slogan is memorable and durability. When your slogan promise is occupying prime real estate in the consumer's subconscious, it aids in recall and activates preference for your brand when you want it — when consumers are ready to buy.
Samuel Johnson, the celebrated English essayist, was griping about advertising clutter in his magazine, "The Idler," back in "Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.
Johnson would say about advertising clutter in the early 21st century? Nonetheless, slogans can help you break out of today's advertising clutter by using clutter-busting tactics in your slogan. Consider using a mnemonic device to aid in memory recall.
Catchy phrases, rhymes, music, jingles, avatars visual representations and unique imagery are just a few of the mnemonic clutter-busting tactics commonly used in slogans to stand apart from the competition and to aid in memory recall.
0コメント