It requires a different type of planning and coordination, as well as a unique pricing model, and a set menu. On a typical day-to-day basis, you probably serve lunch and dinner a la carte and determine that pricing accordingly per dish. But, usually events have a set, customized menu featuring specific items the customer chooses from a longer list.
So, how do you go about establishing prices for your event menu? Find out below. In order to keep margins at a reasonable level so you can enjoy a healthy profit, you need to determine a menu pricing strategy. A good place to start is by calculating your food cost percentage FCP. This equation is pretty simple:. Of course, you want to keep the percentage as low as possible without taking away the quality of your meals.
Make sure you calculate your FCP for each menu item, not just dishes you add as time goes on. You can even do this calculation for the total menu. Add together all menu item costs and the revenue to get your total FCP. You have to factor in other restaurant costs, like rent, bills, and the labor that goes into bringing the meal to life.
As we mentioned, pricing menus for catered events is a different animal. Typically, events are hosted for a specified amount of people with a pre-determined menu.
Most often, there is a pre-fixe menu with a cost per head. This is a common question and is worthy of some consideration. No caterer ever wants to be in the embarrassing situation of having run out of food.
Neither is it good to over-order, over-pay, and have to dispose of any leftovers. There are many factors that should be looked at when deciding on how much food to buy for your food truck catering event. Of course, first you must know the number of people attending.
However, the length of the event is also very important, as is the type of event and the type of food you plan to serve.
For example, an evening cocktail party requires considerably less food than an entire afternoon or all-day event. When estimating how much food to buy, always round up to be on the safe side. Some will eat more, others less. It will all balance out in the end.
Order more of these selections. Keep in mind that having a myriad of different food options means that you should serve them in smaller portions than you normally serve to your regular food truck customers. Ask your caterer for a recommendation, too.
They can provide a good estimate about how much food you'll need for the event. Expect to serve more food if the event is during a mealtime. If your event is at an off time, such as the middle of the afternoon or late at night, snack-size portions will work well to feed everyone. Decide on a diverse menu to give the guests a wide variety of options.
Instead of purchasing large amounts of just a couple different foods, opt for bulk amounts of a wide variety of choices so that everyone gets something that they like. Part 2. Have enough drinks available for each guest to have per hour. For non-alcoholic drinks like soda or water, plan on each person having 2 drinks in the first hour and then 1 drink every hour after that.
Prepare appetizers per person per hour if a sit-down meal is later. Smaller snacks or appetizers, which each count as 1 bite for a serving, can be determined by how many each person will likely eat each hour. By multiplying this number by how many people are attending and how many hours the event will continue, you can determine a rough number of how many appetizers will be needed. Plan for each guest to eat appetizers per hour during a meal time. If you're not serving a sit-down dinner but want to feed your guests during breakfast, lunch, or dinner time, have enough hors d'oeuvres for each person to have at least 8 per hour.
Multiply this number by the number of people attending as well as the number of hours the event will continue for, and you have your appetizer estimate. Offer 1 portion of each food per person for a sit-down meal. Main courses, such as meat, fish, or pasta, will require a larger portion size than a side dish like potatoes or rice. Look up each food you intend to serve's portion size and multiply this by the number of people attending the event to find out how much food you'll need.
Other sides might include 30 grams 1. If you're not sure what the portion size is of a certain food, type "green beans portion size" or something similar into an online search engine. Overestimate how much food will be eaten if you're having a buffet.
Since people are able to choose their own portions at a buffet, it's likely that more food will be consumed than if you were planning a sit-down dinner. Instead of just planning on each person having 1 serving of each item, estimate that they'll have servings each.
Give each person 1 serving of dessert if a full meal will be served. On average, a slice of cake per person or 2 bite-size portions of dessert is perfect for an event where more hearty foods will be served. Find out how many people will be attending the event and prepare this same number of desserts for your guests.
Have desserts prepared per person if you're planning a dessert party.
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